According to American Census metrics that study population statistics, 9.2% of people around the world – or 689 million people – are living in poverty. In the U.S., the statistics are no different – 10.5%, or 34 million American people, live below the poverty line. While this statistic has gone down a huge amount from 30% globally in 1990, there is still much work to be done to create a better world for everyone.
In the meantime, purpose-driven businesses, even those without the means for a full ESG (environmental, social and governmental) program, can play their role making a better world by partnering with forward thinking organizations like B1G1 (buy one give one). B1G1 partners with enterprises to fund initiatives supported by United Nations sustainability goals through customer purchases, initiatives that are in line with our brand values at Jooki. That is why Jooki has created an impact program with B1G1 to encourage future generations to learn the art of giving, and to demonstrate that a consumer’s purchasing power can be used to make a difference in the lives of others.
B1G1 is an effective liaison between goals identified by the UN with input from top specialists around the world, and businesses like Jooki that have a desire to give back. For every customer purchase, a donation is made to one of the many B1G1 sustainability programs. At Jooki, we have chosen four such initiatives to be involved in: providing education, food, healthcare, and shelter to underprivileged children around the world.
As a purpose driven business, we at Jooki believe that good can happen from business and that the purchasing powers of our customers can make a difference. You don’t need to do anything different, just know that for each Jooki purchased, a donation is made to one of the four sustainability initiatives we have chosen. Want to find out how Jooki has partnered with B1G1 to help those in need? Keep reading to find out more.
A key initiative in our impact program is providing the funds to educate young kids around the world. Education is the key to a brighter future, yet 39% of people living in poverty worldwide have no formal education at all. Through educating underprivileged communities, we aim not only to empower each individual who enrolls, but also teach them to overcome systemic disadvantages and eventually break out the poverty cycle for their future kids as well. A great way to create a solid educational foundation for a child is by improving their literacy at home – which is definitely something you can also do for your own kids.
Even though there is more than enough food to feed everyone in the world, 1 in 7 people still suffer from hunger and malnutrition. It’s sad to see that people like Elon Musk lauded for promising to end world hunger then doing absolutely nothing about it, despite it being well within their means. That is why a key initiative in our impact program is in equipping people with their own sustainable food resources and educating them on nutrition. For every Jooki that is purchased, a donation is made to B1G1 to provide a meal for a malnourished kid abroad.
Of course, without good health, and without financial support, it becomes impossible to break out of poverty with the looming debts that come with healthcare bills and medical treatment. Our health initiative with B1G1 aims to break people out of the poverty cycle by providing necessary healthcare that gives them a solid foundation to work with. This includes access to clean water and basic sanitation that are often things we take for granted in our country, but simply unattainable for others.
Shelter is definitely something that many of us take for granted. But there are scores of people who lack even a basic roof over their heads due to financial circumstances, or have homes destroyed by disasters or by conflict. Giving somebody a home is crucial to giving them the foundation to not only rebuild their lives, but be given a second chance to start something new. Without that foundation, a lot of resilience that can otherwise be taught to kids is often lost, leaving vulnerable kids at a disadvantage for the rest of their lives. That is why we are partnering with B1G1 to provide days of shelter for underprivileged kids for every Jooki that is purchased.
5. Other Endeavors
While Jooki is not involved in other B1G1 endeavors, there are many other initiatives they are taking on to combat poverty that you can support, too. Other than the programs Jooki is also involved in, B1G1 and other UN backed programs provide services such as human rights support, income generation programs, and sustainable initiatives to combat the ever-looming issue of global warming. If you’re interested to help out, check out these sustainability goals outlined by the UN.
While Jooki was conceived to create special moments for you and your family, we also seek to improve our positive impact on the world in other ways. We may just be a small business; but little by little, collectively we can make a big difference in the lives of those in need.
If you haven’t purchased a Jooki, know that for every Jooki that is purchased, we donate to B1G1 for the programs listed above to combat child poverty. Create happy family moments now with a Jooki bundle, for your own family and for somebody else’s.